The Founder's Word
No client list yet means no comfortable hiding place. Every promise here is in the SOW. Break one, you don't pay for it.
If your system doesn't outperform what came before in 90 days, we work for free until it does. Written into every SOW.
You text the founder. Forever. No service-desk queue, no ticket numbers, no first-line support reading from a script.
When your 90-day report ships in the green, your case study runs alongside ours. Your story gets burned in. Permanent. Public.
Signed · Kevin LaJoye · Bozeman, MT
The Forge · Process
A free 60-minute strategy session. We map your funnel end-to-end, find the public-record signals your trade is missing, and put plain-English ROI math on paper. No slide deck. No sales pressure.
We draft the system: which sources to mine, which pages to build, which CRM workflows to wire. You sign the SOW once you can see exactly what gets shipped.
Two weeks: pipeline goes live, website ships on Cloudflare's edge, Forge CRM is configured with your branding, your pipelines, your team.
First 30 days we watch closely — score-tuning, false-positive filtering, conversion benchmarks. By month two it runs itself; by month three it's producing ROI you can take to your CFO.
Built For Your Trade
These are illustrative system architectures — what we'd build for each industry. Your pipeline sources, site features, and CRM workflows get tuned to your specific trade in the audit.
Construction & Steel
Pipeline Sources
Site Features
CRM Workflow
Restoration & Disaster Repair
Pipeline Sources
Site Features
CRM Workflow
Trades · Roofing · HVAC · Electrical
Pipeline Sources
Site Features
CRM Workflow
Don't see your trade? Tell us what you do — almost every Montana trade has a public-record signal we can mine.
The Math
of trades leads die from slow follow-up
— Harvard Business Review
more likely to convert if responded to in <5 min
— InsideSales.com
avg. lost-job cost for a single dropped lead
— Industry data
First Ten Brands
One free 60-minute audit. We'll map the public-record signals your trade is missing and show you in dollars what a full revenue system is worth — to your bank account.
