Construction & Steel
Hot permits before they hit Google.
- Pipeline
- Bozeman + Belgrade + Big Sky building permits
- Site
- Bid-quote builder, by-valley service pages
- CRM
- Permit-to-quote pipeline, project-value tagged
14 days
From audit to live pipeline
24 hrs
Pipeline refresh cadence
<0.9s
Mobile LCP target
100/100
Lighthouse score target
The Forge
Six engines. One revenue system.
Custom Data Pipelines
Flagship. We mine Montana public records every morning and drop the hottest, freshest leads into your CRM — before your competitors even know they exist.
- Public records → hot leads
- Building permits, zoning, storm triggers
- Custom-built per niche
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Website Builds
Custom-forged sites that turn search visitors into qualified bids — not just brochures.
- Astro, sub-1s loads
- Conversion-architected
- Mobile + accessibility clean
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Forge CRM
The closing engine. Our own purpose-built CRM, fully managed and branded in your colors, that captures, nurtures, and converts every lead the pipelines and website send in.
- 90-second auto-text follow-up
- Pipeline → Bid → Job tracking
- Monthly return report
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Digital Marketing
We don't run ads — we run revenue campaigns tied to closed jobs.
- Google Ads + LSAs
- Meta + YouTube retargeting
- Built for blue-collar trades
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Local SEO
Own the map when locals search for what you sell.
- Bozeman 3-pack rank
- GBP optimization + posts
- Review automation
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Care Plans
Your system stays sharp, safe, and producing — every month.
- Hosting, security, backups
- Monthly return report
- Direct-line support
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Flagship · New for 2026
Find your next customer
Find your next customer
in public records.
Public records are full of money. Most contractors never see them. New building permits, zoning filings, contractor licenses, recent property sales, severe-storm events — every morning Montana posts dozens of signals telling you exactly who needs your work.
We build a custom data pipeline for your trade. It pulls the right sources at dawn, enriches each record with owner contact and project value, scores by likelihood-to-close, and drops the leads straight into your CRM — tagged, ready, and hot.
- Bespoke per trade — concrete, roofing, electrical, framing, restoration
- Public-records sourced — no purchased lists, no scraped LinkedIn slop
- Enriched + scored before you ever see them
- Auto-routed into Forge CRM with the full context
- Updates 24 hours a day — your competitors are still on Google
01
Public Source
Tuesday morning, Belgrade issues a $480k commercial roofing permit. The city posts it before lunch. Most of your competitors will never see it.
- Building permits
- Zoning + property sales
- Storm + weather triggers
02
Custom Pipeline
Pulled at dawn. Enriched with owner contact, project value, and parcel data. Scored by likelihood-to-close. Deduped against your existing book.
- Pull · enrich · score
- Custom-built per niche
- Updates every 24 hours
03
Your CRM
Lead lands in Forge CRM tagged "hot · permit · Belgrade · 480k" by 9am. Auto-text fires. Calendar invite goes out. You call before the homeowner finishes coffee.
- Tagged + scored on arrival
- Auto-text in 90 seconds
- First in, first to bid
24h
Lead-time advantage
4×
More qualified leads
$0
Spent on cold lists
01
Website Lead
A contractor in Belgrade fills out your form at 9:47pm on a Tuesday. Old way: it sits in your inbox 'til Thursday.
- Form / Phone / GBP
- Auto-tagged source
02
Forge CRM
Auto-text fires in 90 seconds. Lead lands in your pipeline. Calendar invite goes out. You get a push: "Hot lead. Belgrade. Call now."
- 90-sec auto-text
- Pipeline & calendar
- SMS + email follow-ups
03
Closed Job
Bid signed Friday. Job booked. Number lands in your monthly return report — every dollar tied to the lead source.
- Closed-loop return
- Reviews triggered
- Repeat-customer flow
Why The Brand Pays
If it doesn't move the needle, it doesn't ship.
Most agencies sell pretty. We sell profit. Every project is built around one number: your return — measured all the way from the public-record signal to the signed contract.
-
Pipelines feed the funnel
Public records mined daily — your top-of-funnel never goes cold.
-
Revenue-first design
Wireframes start with a sales funnel, not a hero image.
-
Closed-loop return tracking
Forge CRM closes the loop. Every dollar of marketing tied to a job won.
-
Built in Montana, for Montana
We know your customers because they're our neighbors.
Industry Math · The Opportunity
73%
Of leads die from slow follow-up
5×
More likely to close at <5 min
$2.4k
Per dropped lead, avg. cost
The bigger the gap between your competitors and the public-record signal, the bigger the opportunity for the crew that closes it first. That's the system we build — and the math we hold ourselves to.
Sources · HBR · InsideSales · Industry Data
Built For Your Trade
Three blueprints. Yours gets engineered to fit.
Restoration & Disaster Repair
Hot leads on the heels of a storm.
- Pipeline
- NWS storm + hail triggers, distress filings
- Site
- Emergency-call CTA, insurance-direct billing badge
- CRM
- Storm-event pipelines, adjuster handoff workflow
Trades · Roofing · HVAC
Service-area domination.
- Pipeline
- Property sales + zoning + storm triggers
- Site
- 6-valley service-area pages, instant quote
- CRM
- 90-second auto-text, lead-rotting alerts
The Forge · How We Work
From first call to live system — in fourteen days.
01
Audit
A free 60-minute strategy session. We map your funnel end-to-end, find the public-record signals your trade is missing, and put plain-English return math on paper. No sales pressure.
02
Architect
We draft the system: which sources to mine, which pages to build, which CRM workflows to wire. You sign the SOW once you can see exactly what gets shipped.
03
Forge
Two weeks: pipeline goes live, website ships on Cloudflare's edge, Forge CRM is configured with your branding, your pipelines, your team.
04
Tune
First 30 days we watch closely — score-tuning, false-positive filtering, conversion benchmarks. By month two it runs itself; by month three it's producing return you can take to your CFO.
The Founder's Word
No client list yet. So every promise gets written down.
We're hand-picking our first ten Montana brands. Founding crew get the founder's direct line, return guarantees in the SOW, and their story burned in alongside ours.
Return or it doesn't ship.
If your system doesn't outperform what came before in 90 days, we work for free until it does. Written into every SOW.
Direct line. No tickets.
You text the founder. Forever. No service-desk queue, no ticket numbers, no first-line script readers.
Your name on our brand.
When your 90-day report ships in the green, your case study runs alongside ours. Permanent. Public.
Signed · Kevin LaJoye · Bozeman, MT
Ready To Burn Your Mark?
Forge a complete revenue system —
pipelines, website, and CRM.
Free, no-obligation strategy session. We'll map the public-record signals your trade is missing, audit your funnel end-to-end, and show you in dollars what a full revenue system is worth — to your bank account.