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Montana Brand Co.

The Forge · Services

Six engines.
One revenue system.

We don't sell pieces. We engineer the whole machine — pipelines that mine public records for hot leads, websites that close them, a CRM that follows up before the homeowner finishes their coffee. Every dollar tracked, every lead tied to a job won.

01 — The Wire Flagship

Custom Data Pipelines

Public records are full of money. We mine them every morning so your CRM gets hot leads before competitors find them.

Permits, zoning filings, contractor licenses, recent property sales, severe-storm events — Montana posts dozens of signals every day telling you exactly who needs your work. We build a custom pipeline that pulls the right sources at dawn, enriches each record, scores by likelihood-to-close, and drops the leads into your CRM tagged and ready.

  • Public records only — no purchased lists, no LinkedIn scraping
  • Bespoke per trade — concrete, roofing, electrical, restoration
  • Enriched with owner contact + project value
  • Scored by likelihood-to-close before you see them
  • Refreshed every 24 hours (hourly for some sources)
  • Routes into Forge CRM or your existing CRM

02 — The Closer Flagship

Forge CRM

73% of trades leads die from slow follow-up. Forge ends that — every lead auto-texted in 90 seconds, routed into a pipeline your crew actually uses.

Fully managed, branded in your colors. Every pipeline lead, website form, phone call, and Google Business message lands in one place — auto-texted within 90 seconds, scored, and dropped into a Lead → Bid → Job pipeline built for trades crews. We built Forge CRM from scratch for our own companies; now we handle the setup, the tuning, and the monthly return reporting for yours.

  • 90-second auto-text on every lead — even at 9pm
  • Lead → Bid → Job pipelines, custom per trade
  • SMS support — auto-texts, replies, and follow-ups, all in the web CRM
  • Review-collection automation tied to closed jobs
  • Closed-loop return: every dollar tied to its source
  • Month-to-month after first 90 days, data exports clean

03 — The Build

Website Builds

Astro-powered, hand-tuned, mobile-first. Sub-second loads, accessibility-clean, conversion-focused. No drag-and-drop bloat. No template lookalikes.

  • Custom design rooted in your brand and your market
  • Built on Astro 6 — fastest framework on the web in 2026
  • Hosted on Cloudflare global edge — 99.99% uptime
  • Conversion architecture: every page driving a measurable action
  • On-page SEO baked in from line one
  • < 1s mobile LCP or we refund the build fee

04 — The Reach

Digital Marketing

Ads, retargeting, email — built for trades, construction, and specialty contractors. We don't run vanity campaigns. We run revenue campaigns tied to closed jobs.

  • Google Search + Local Services Ads built for blue collar
  • Meta + YouTube retargeting for warm pipelines
  • Lead-quality scoring + sales-call coaching
  • Storm- and event-triggered campaigns for restoration

05 — The Map

Local SEO & Google Business

Show up in the top 3 Google map results when neighbors search for your trade. We sharpen your Google Business Profile, citations, and reviews until you're impossible to miss.

  • Google Business Profile optimization & posting cadence
  • Local citation building across 60+ directories
  • Review-collection automation tied to closed jobs
  • Schema.org markup for trades, contractors, dealers

06 — The Upkeep

Care Plans

Your revenue system is an asset. We keep the pipelines flowing, the website sharp, the CRM dialed — every single month.

  • Pipeline source-monitoring + format-change alerts
  • Daily off-site backups + 24/7 uptime monitoring
  • Security patching, malware scans, SSL management
  • Speed audits + Core Web Vitals tuning
  • Monthly return report — leads, calls, revenue impact
  • Direct-line text/phone support, no ticket queue

Return Guarantee

If your system doesn't outperform what came before in 90 days, we work for free until it does.

Speed Guarantee

Every site lands on Cloudflare's edge. Under 1s LCP or we refund the build fee.

Bozeman Local

We're 20 minutes from your job site. Want to meet on the truck bed? We'll be there.

Forge The Whole Machine

Six engines, one revenue system —
built for your trade.

Free, no-obligation strategy session. We'll map your funnel end-to-end and show you in dollars what a full revenue system is worth.