The Range Notes
Plain talk on websites, marketing, and ROI.
More Notes
Sharpening the iron.
Local SEO
The Local SEO Playbook for Bozeman Businesses (No Fluff)
How to rank in the Bozeman 3-pack for the searches that matter. A step-by-step playbook for trades, contractors, and dealers who don't have time for SEO theory.
Mar 27, 2026 9 min read
ROI
How to Calculate Real Marketing ROI as a Trades Business (Not Vanity Metrics)
Impressions don't pay payroll. Here's the dead-simple ROI formula every contractor, plumber, and electrician should be running on every dollar they spend.
Mar 9, 2026 6 min read