The Range Notes

Plain talk on websites, marketing, and ROI.

No clickbait. No fluff. Just what we've learned burning brands into Montana for the trades, construction, and arms industries.

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ROI

5 Website Mistakes That Cost Montana Construction Companies Real Money

From slow load times to missing schema, here are the five website mistakes we see crews make over and over — and what they're each costing you in lost bids.

Apr 11, 2026·7 min read

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Sharpening the iron.

Local SEO

The Local SEO Playbook for Bozeman Businesses (No Fluff)

How to rank in the Bozeman 3-pack for the searches that matter. A step-by-step playbook for trades, contractors, and dealers who don't have time for SEO theory.

Mar 27, 2026 9 min read

ROI

How to Calculate Real Marketing ROI as a Trades Business (Not Vanity Metrics)

Impressions don't pay payroll. Here's the dead-simple ROI formula every contractor, plumber, and electrician should be running on every dollar they spend.

Mar 9, 2026 6 min read