Skip to content
Montana Brand Co.
Founding Crew · 2026

We're early.
So is our advantage.

Montana Brand Co. is hand-picking its first ten clients — construction crews, trades, and specialty contractors who want a complete revenue system instead of another website. Founding crew get the founder's direct line, ROI built into the SOW, and their story burned in alongside ours.

Reach Out See How We Work

The Founder's Word

Three things, in writing.

No client list yet means no comfortable hiding place. Every promise here is in the SOW. Break one, you don't pay for it.

ROI or it doesn't ship.

If your system doesn't outperform what came before in 90 days, we work for free until it does. Written into every SOW.

Direct line. No tickets.

You text the founder. Forever. No service-desk queue, no ticket numbers, no first-line support reading from a script.

Your name on our brand.

When your 90-day report ships in the green, your case study runs alongside ours. Your story gets burned in. Permanent. Public.

Signed · Kevin LaJoye · Bozeman, MT

The Forge · Process

From first call to live system, in fourteen days.

We don't pitch decks. We ship. Here's exactly what happens.

01

Audit

A free 60-minute strategy session. We map your funnel end-to-end, find the public-record signals your trade is missing, and put plain-English ROI math on paper. No slide deck. No sales pressure.

02

Architect

We draft the system: which sources to mine, which pages to build, which CRM workflows to wire. You sign the SOW once you can see exactly what gets shipped.

03

Forge

Two weeks: pipeline goes live, website ships on Cloudflare's edge, Forge CRM is configured with your branding, your pipelines, your team.

04

Tune

First 30 days we watch closely — score-tuning, false-positive filtering, conversion benchmarks. By month two it runs itself; by month three it's producing ROI you can take to your CFO.

Built For Your Trade

Three blueprints. Yours gets engineered to fit.

These are illustrative system architectures — what we'd build for each industry. Your pipeline sources, site features, and CRM workflows get tuned to your specific trade in the audit.

Construction & Steel

Hot permits before they hit Google.

Pipeline Sources

  • Bozeman + Belgrade + Big Sky building permits
  • Gallatin County zoning + parcel splits
  • State contractor-license issuances

Site Features

  • Bid-quote builder above the fold
  • Project gallery with measurable outcomes
  • Service-area pages by valley

CRM Workflow

  • Permit-to-quote pipeline tagged by project value
  • 90-second auto-text on every inbound
  • Repeat-customer flow at job close

Restoration & Disaster Repair

Hot leads on the heels of a storm.

Pipeline Sources

  • NWS severe-storm + hail event triggers by ZIP
  • Distress filings (foreclosure, mechanic's liens)
  • Insurance-claim county filings

Site Features

  • Emergency-call CTA above the fold
  • Insurance-direct-billing badge & FAQ
  • 24/7 dispatch + service-area pages

CRM Workflow

  • Storm-event auto-tagged pipelines (water · fire · mold)
  • Auto-text within 90 seconds of inbound
  • Insurance-adjuster handoff workflow

Trades · Roofing · HVAC · Electrical

Service-area domination, hands-free.

Pipeline Sources

  • Recent property sales by ZIP
  • Distress filings (foreclosure, mechanic's liens)
  • Storm + hail event triggers

Site Features

  • Six-valley service-area pages
  • Instant quote calculator
  • Reviews surfaced above the fold

CRM Workflow

  • Lead-rotting alerts at the 24-hour mark
  • Two-way SMS from the truck
  • Review-request triggers at job close

Don't see your trade? Tell us what you do — almost every Montana trade has a public-record signal we can mine.

The Math

Why this works — even before our first client closes.

The opportunity isn't us. The opportunity is the math your trade is already losing to.

73%

of trades leads die from slow follow-up

— Harvard Business Review

5×

more likely to convert if responded to in <5 min

— InsideSales.com

$2.4k

avg. lost-job cost for a single dropped lead

— Industry data

First Ten Brands

Apply for Founding Crew —
your story, alongside ours.

One free 60-minute audit. We'll map the public-record signals your trade is missing and show you in dollars what a full revenue system is worth — to your bank account.

Reach Out